About
Hello, I am Sam Broom
Authority Works is a one-person studio in Preston, Lancashire. When you hire me, you get me. No account managers, no hand-offs, no junior doing the work while someone else takes the meeting.
I have spent fifteen years in digital marketing. That has covered SEO, PPC, conversion rate optimisation, GA4, Google Tag Manager, email and paid social, usually all at once and usually for organisations where the marketing budget has to justify itself.
Most of that work has been in legal, education, charity, healthcare and property. Those sectors taught me two things that shaped the Authority Engine. First, the person who really knows the answer is almost never the person who has time to write it down. Second, if you cannot show where an enquiry came from, sooner or later somebody will cut the budget that produced it.
At the moment I work part-time in marketing for a Lancashire hospice, and I freelance for a UK immigration law firm. Both are careful, regulated environments where accuracy matters more than speed, and where a sloppy claim causes real harm. That suits me.
I am straightforward to work with. I will tell you when something is not worth doing, I will not dress up a small result as a big one, and I would rather publish one page that actually earns enquiries than twenty that fill a content calendar.
Outside work I am usually somewhere in Lancashire with a coffee, thinking about why a page that should rank does not.
How I work
A few things worth knowing before we speak
Nothing is published without your expert's approval. Nothing is claimed that I cannot evidence. And you keep everything I build for you.
Have a proper conversation first
Tell me what you sell, who buys it and what they ask before they enquire. If the Authority Engine is not right for you, I will say so.