A page that answers one question properly
Clear answer first, then evidence, scope and limits. Written from your expert's own words and approved by them before it goes live.
A product from Authority Works
The Authority Engine
Most expert businesses already hold the answers their clients are searching for. The problem is getting those answers out of a busy expert's head and into a form that earns visibility, trust and enquiries. That is the whole job of the Authority Engine.
In plain English
What actually happens
You give me 45 minutes with your named expert. I turn that recording into a properly structured page, a narrated video that needs nobody in front of a camera, YouTube and social versions, a lead form that works on a phone, and a monthly report you can read in five minutes.
Find the money question
I map the questions your best-fit clients actually type or ask before they enquire, then pick the one worth owning first.
Capture the expert source
One 45-minute recorded conversation with your named expert. No writing homework, no content calendar to keep up with.
Build the authority page
That conversation becomes a properly structured page: clear answer first, evidence, scope, limits and a sensible next step.
Produce the voice and video
A professional narrated video built from the same source material. Nobody needs to stand in front of a camera.
Publish and distribute
The page goes live, with YouTube, short social and email versions cut from the same asset so the message stays consistent.
Capture and route the lead
A form that works on a phone, alerts the right person quickly, and records where the enquiry actually came from.
Measure and report
GA4 and Search Console configured properly, plus a plain-English monthly report on visibility, enquiries and what moved.
Refresh and improve
Pages are updated as facts, rules and competitors change, so the asset keeps earning rather than quietly decaying.
What you get
Deliverables, not activity
Every engagement ends with something published, measurable and yours.
A video with no camera required
Professional narration and on-screen structure built from the same source. Your expert never has to film themselves.
Distribution that reuses the same message
YouTube, short social cuts and an email version, so one asset shows up in more than one place without diluting the point.
Lead capture and tracking that hold up
A form that works, alerts that arrive quickly, and attribution so you know which channel produced the enquiry.
Packages
Three ways in
All prices are guide prices and subject to scope.
Authority Visibility Scan
From £395
Guide price, subject to scope
A short, evidence-led look at where you stand and what to do first.
- 10 to 15 commercial questions mapped
- Visibility snapshot across Google and AI assistants
- Competitor observations
- One private concept for your strongest opportunity
- A prioritised next step
Credited against a Sprint if you go ahead.
Authority Sprint
From £1,750
Guide price, subject to scope
One expert conversation turned into a complete, published authority asset.
- Expert interview and knowledge pack
- Authority page built and published
- Expert-led video, no camera required
- Distribution assets for YouTube, social and email
- Lead capture and tracking configured
- 30 and 60 day review
Authority Engine Retainer
From £1,200 per month
Guide price, subject to scope
A steady monthly rhythm so authority compounds instead of stalling.
- One significant authority opportunity a month
- Refresh work on existing pages
- Derivative assets from proven material
- Monthly reporting in plain English
- Ongoing conversion work
Optional add-ons
Expert Intro Video
From £350A 30 to 60 second introduction from your named expert, recorded on their own phone through a link. No app and no account. Brief, retakes, trimming, captions and placement included.
Testimonial Collection
From £600A compliant way to collect, edit and publish three to five short customer clips, including consent paperwork and a sector compliance check.
The standard video needs nobody in front of a camera. These are optional extras for firms who want a face on the page.
In regulated sectors nothing is published without expert approval. That review step is built into the process rather than bolted on at the end.
Start with a Visibility Scan
A short, evidence-led look at the questions your clients are asking, where you currently show up, and the one thing worth doing first.