Who it is for
Expert-led businesses whose clients research before they enquire
The Authority Engine works when the sale depends on trust, judgement and being right. It does not work for businesses competing purely on price or speed of delivery.
Sectors
Where this fits best
Accountancy and tax advisory
Complex rules, seasonal demand and clients who compare on trust rather than price.
Specialist B2B and engineering consultancies
Long sales cycles where genuine technical depth is the whole differentiator.
HR and employment consultants
Fast-changing legislation and urgent, high-intent questions from worried employers.
Professional and legal services
High-value matters where clarity, scope and limits matter as much as visibility.
Private clinics and allied health
Careful, compliant explanation of treatments people are quietly researching alone.
Surveyors and planning consultants
Local and technical questions that are poorly answered by everyone else in the market.
A good fit looks like this
- You have at least one genuine expert who can spare 45 minutes.
- Your clients ask detailed questions before they get in touch.
- An enquiry is worth enough to justify measuring properly.
- You want to own the answer rather than rent it from an ad platform.
A poor fit looks like this
- Nobody internally is willing to be named as the expert.
- You need enquiries this week and nothing else matters.
- Content has to be published without any review or approval.
- You are looking for volume rather than qualified enquiries.
Regulated sectors
Regulated sectors need expert approval before publication, and that is built into how I work. Every page and script goes through your named expert, and where relevant a compliance reviewer, before anything is published. Nothing goes live on my say-so alone.
Start with a Visibility Scan
A short, evidence-led look at the questions your clients are asking, where you currently show up, and the one thing worth doing first.