Authority page for an employment law question
A worked example built from a 45-minute expert interview: clear answer, scope, limits, evidence and a next step that suits a worried employer.
- Authority page
- Lead capture
Work and demonstrations
Examples you can inspect, not numbers you have to take on faith
Everything below is clearly labelled as a demonstration. I will not publish rankings, lead counts or client outcomes until a client has given permission and the data is real and measured.
Demonstrations
What the output actually looks like
Expert-led video with no camera
A narrated explainer produced entirely from the interview recording, with on-screen structure and captions, plus the YouTube and short social cuts made from it.
- Video
- Distribution
Enquiry routing and attribution
A demonstration of a form that alerts the right person in seconds and records the campaign, channel and page that produced the enquiry.
- Automation
- Measurement
Monthly visibility report
A sample plain-English report covering search visibility, assistant mentions, enquiries and the specific change recommended for next month.
- Reporting
- GA4
Case studies with measured before-and-after data are being published as pilots complete. Until then, these demonstrations show the format and standard of the work rather than claimed results.
What clients say
Sam took the time to understand the business properly before touching anything, and the work has been steady, clear and genuinely useful ever since.
Alex AustinSole and Beauty Sam is thorough, patient and easy to work with. He explains the technical side in plain language, which made a real difference to how confident the team felt.
ElaineThe Christie NHS Trust Sam knows search inside out and is very comfortable with the analytics side. Reliable, sharp and straightforward to brief.
Nick Garner360 Digital Sam brought structure and clarity to the content and search work, and delivered exactly what he said he would.
Nick DuncanContentBot
Start with a Visibility Scan
A short, evidence-led look at the questions your clients are asking, where you currently show up, and the one thing worth doing first.